Gold rush continues for LV= SOS Kit Aid

20th Sep 2012
Gold rush continues for LV= SOS Kit Aid

You may have thought the Paralympic closing ceremony signalled the end of our fantastic medal haul. However, one final gold was awarded this week.

LV= SOS Kit Aid, our pioneering cricket and rugby kit recycling programme, scooped the Gold Award in the ‘Best Charity-Centered Corporate Sponsorship' category at the 2012 Corporate Engagement Awards for our work in giving disadvantaged youngsters across the UK and overseas the chance to enjoy sport.

Samantha Preece, LV= Social Responsibility Manager, and John Broadfoot, founder of SOS Kit Aid, proudly accepted the award on Tuesday 18 September from the event host, BBC arts editor, Will Gompertz, and Steve Miller of the PRCA.

Samantha said: “We're absolutely delighted LV= SOS Kit Aid has been recognised with this award for the work that we do.  Since we launched last year we have helped more than 37,000 youngsters to get involved in a sport that they wouldn't otherwise have had access to because of a lack of kit. We hope that our support will help nurture a new generation of sporting talent from youngsters of all backgrounds.”

LV= SOS Kit Aid collects unused and unwanted kit from UK schools, clubs and manufacturers and donates it to young people who need it most. As well as giving children of all abilities and backgrounds the chance to participate in sporting activities, the programme also promotes social inclusion and helps protect the environment.

John said: “We are naturally thrilled to have won this prestigious Award which will help all who work tirelessly for LV=SOS Kit Aid to promote our charity even more but we must thank our new sponsors LV= and our new joint venture partners – The Lord's Taverners too and of course the IRB over many years. With their commitment and enthusiasm we have been able to double our kit supplied from 14 tonnes in 2010 to 28 tonnes by the end of 2012. LV=, The Lord's Taverners and the IRB are not just sponsors they contribute every day in a positive way to help us to help more disadvantaged children abroad and in the UK play sport and improve their lives and life skills“.

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