If you believe in the game, believe in her
Watch the game. Change her game.
As the excitement builds ahead of the Women’s T20 Cricket World Cup, we’re coming together to champion the next generation of female cricketers.
We are celebrating the women who inspire not just through performance, but through perseverance, visibility and leadership. By creating and supporting women and girls-only environments, we can help break down barriers, build confidence, and give every player the space to thrive.
Together, we have the opportunity to unlock potential, nurture talent, and ensure that every girl who picks up a bat or ball feels that she truly belongs in the game.
The Need
59%
of girls feel more comfortable with female coaches
68%
of women and girls believe if they see themselves visually represented it encourages them to try a new sport
70%
of girls drop out of sport by 16 or 17
