LV= SOS Kit Aid claims Third Sector award
LV= SOS Kit Aid had a very successful evening at the Business Charity Awards after winning the Charity Partnership - Financial and Professional category. The award was given for an outstanding partnership between a company providing financial or professional services and a UK charity.
Since joining forces in 2011 the scheme has enabled 48,000 young people worldwide to play rugby and cricket by providing them with the appropriate kit. The company estimates that it has invested £315,000 of funding and staff support in the initiative, and last year it helped to save 101 tonnes of CO2 emissions by preventing sports equipment from ending up in landfill sites.
LV=’s employees have been heavily involved in the partnership and volunteered for kit collection and sorting days, nominating projects in their communities to receive the kit. LV= has also been able to make use of its sponsorship of the LV= County Cricket Championship and the rugby union LV= Cup to promote the initiative.
What did the judges say?
Sally Scutt, deputy chief executive of the British Bankers' Association, said: "This was a clearly thought-through project, displaying a clear fit between the company and the charity. It incorporates recycling, which is an added benefit. It also demonstrates staff participation and volunteering, which is excellent."
LV= SOS Kit Aid managed to see of the competition of the NFU Mutual with Make-A-Wish Foundation UK, Bank of America Merrill Lynch with Tower Hamlets Education Business Partnership, Capital One with Epic Partnership and Simplyhealth's partnership with Heart Research UK. A testament to the great work LV= SOS Kit Aid is doing.