Cricket community gets behind UK’s biggest cricket charity day
With just two months to go before the Kia Oval is turned a sea of blue to mark Cricket United Day, the charities set to benefit from the UK’s biggest cricket charity awareness and fundraising day – Lord’s Taverners, Chance to Shine and PCA Benevolent Fund – will announce plans to make 2014’s event the best yet live on Sky Sports during the England v Sri Lanka Test at Headingley.
The official cricket broadcaster will exclusively preview Cricket United Day during coverage of England’s second Investec Test Match against Sri Lanka, with the studio team’s focus switching to the appeal’s three beneficiary charities during the lunch intervals on Friday 20th (Lord’s Taverners), Saturday 21st (Chance to Shine) and Sunday 22nd (PCA Benevolent Fund) June.
Following the success of last year’s inaugural event, which raised £50,000 during the final Investec Ashes Test at the Kia Oval, the same ground will see thousands of fans kitted out in blue on Saturday 16 August 2014 thanks to generous support from Waitrose. In addition to providing Cricket United t-shirts for fans, who will be encouraged to make a voluntary donation on the day, the England team sponsor will donate £100 to the appeal for every boundary scored during the second day of the Investec England v India Test.
Cricket fans will be able to support the charities in a number of ways, from buying raffle tickets and making donations in the ground on Cricket United Day to donating online at cricketunited.co.uk and buying Lycamobile SIM cards, with England’s official Test Match grounds mobile partner donating £1 for every card sold during the summer, plus 10% of the value of each top-up made.
England’s players will be showing their support on 16 August by wearing special adidas matchday shirts – featuring Cricket United blue Waitrose branding – which will later be auctioned online to raise funds for the charities, while ECB and Surrey CCC representatives will be sporting commemorative T.M.Lewin Cricket United blue ties, which will be available to buy at the Kia Oval on Cricket United Day and online.
Many of the ECB’s partners have committed their support for Cricket United Day and turning the ground blue to help raise awareness of the charities using their in-ground collateral.
Paul Robin, CEO of the Lord’s Taverners, said: “The three charities involved in Cricket United – Lord’s Taverners, Chance to Shine and PCA Benevolent Fund – are hugely grateful for the support already pledged by the England cricket team, the ECB and its commercial partners, and of course to Surrey County Cricket Club who will host us on 16 August. Cricket United Day 2014 is poised to be even bigger than last year so please help us turn the Kia Oval blue and make it a day to remember!”
For more information about Cricket United Day and how you can support the Lord’s Taverners, Chance to Shine and PCA Benevolent Fund, please visit cricketunited.co.uk and follow @cricketunited on Twitter.